Search Engine Marketing (SEM) and Search Engine Optimization (SEO) offer a common goal. Gain the highest visibility on Search Engine Results Pages (SERPs). We’ve all heard the saying: “The three most important things to consider when buying real estate are location, location and location.”  The same sentiment applies to Internet marketing as well. If someone is looking for your product or service, it only makes sense to be located where they are looking. SEM, also known as paid placement or sponsored search, will be the focus of this post.

SEM allows advertisers to gain exposure by paying on a Pay-Per-Click (PPC) basis for placement on the SERPs for their most relevant keywords and keyword phrases. SEM, done properly, is a complicated process with many facets to consider. From keyword research, campaign organization, to creative and landing page, each brand has its own unique search needs that can be addressed through proper research and implementation. With over 12 years of SEM experience and a certified staff, RPM can answer your SEM questions.

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