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	<title>Comments on: Keyword Match Types- Paid Search &#8211; Right Place Media</title>
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	<link>http://rpm-blog.com/2009/05/keyword-match-types-paid-search-right-place-media/</link>
	<description>Right Place Media&#039;s blog, current advertising topics.</description>
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		<title>By: Steve</title>
		<link>http://rpm-blog.com/2009/05/keyword-match-types-paid-search-right-place-media/comment-page-1/#comment-321</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Fri, 05 Jun 2009 20:43:33 +0000</pubDate>
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		<description>Having the appropriate &lt;a href=&quot;http://www.pitstopmedia.com/sem/ppc-keyword-match-types&quot; rel=&quot;nofollow&quot;&gt;ppc keyword match types&lt;/a&gt; can have a huge positive impact on the campagins. I once managed to cut down the cpa significantly just by switching a few keywords to exact match.</description>
		<content:encoded><![CDATA[<p>Having the appropriate <a href="http://www.pitstopmedia.com/sem/ppc-keyword-match-types" rel="nofollow">ppc keyword match types</a> can have a huge positive impact on the campagins. I once managed to cut down the cpa significantly just by switching a few keywords to exact match.</p>
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		<title>By: KeHoeff</title>
		<link>http://rpm-blog.com/2009/05/keyword-match-types-paid-search-right-place-media/comment-page-1/#comment-269</link>
		<dc:creator>KeHoeff</dc:creator>
		<pubDate>Thu, 28 May 2009 20:50:46 +0000</pubDate>
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		<description>hey this is a very interesting article!</description>
		<content:encoded><![CDATA[<p>hey this is a very interesting article!</p>
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