I so badly wanted to write about the Microsoft and Yahoo Search deal this week. But, I figured by this time most all of you are in Microsoft/Yahoo overload mode.
Instead, an article caught the eye of Right Place Media today as we have started planning for many clients for 2010. The Ad Age article [...]
Southern Comfort makes Spirited Move: 100% Digital Media Buy
Published in July 30th, 2009
Posted by RedLine in Interactive
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Nielsen Broadcast TV Ratings Week of July 13, 2009 – RPM
Published in July 22nd, 2009
Live+SD viewing estimates include DVR playback on same day.
*Rank is based on U.S. Household Rating % from Nielsen Media’s
National People Meter Sample.
**Household Rating is the Estimate of the size of a television audience
relative to the total universe expressed as a percentage.
***Measured in millions; all persons over age of 2.
Nielsen Radio Diaries Prepare to invade Mid-Size Markets
Published in July 22nd, 2009
51 small to mid-size markets will soon (August 2009) also have Nielsen radio diaries. Diaries? Yep.
Many of the small to mid-size markets do not have a time line for the Arbitron Portable People Meter and has created the need for an alternative to Arbitron. Arbitron has primarily had a monopoly on radio ratings in large [...]
Nielsen Broadcast TV Ratings- Week of July 6, 2009 – RPM
Published in July 15th, 2009
Live+SD viewing estimates include DVR playback on same day.
*Rank is based on U.S. Household Rating % from Nielsen Media’s
National People Meter Sample.
**Household Rating is the Estimate of the size of a television audience
relative to the total universe expressed as a percentage.
***Measured in millions; all persons over age of 2.
Online Display Ads Drive Search
Published in July 15th, 2009
A recent study (pdf) by the Online Publishers Association (OPA) and comScore illustrates that Display ads can have a signifcant impact on consumers searching the ad and further engaging with that brand’s website. Some interesting findings from the study-
About 1 in 5 users consumers searched the advertised brand
Consumers exposed to display advertising spent 50% more [...]
Nielsen Broadcast TV Ratings Week of June 29, 2009 – RPM
Published in July 9th, 2009
Live+SD viewing estimates include DVR playback on same day.
*Rank is based on U.S. Household Rating % from Nielsen Media’s
National People Meter Sample.
**Household Rating is the Estimate of the size of a television audience
relative to the total universe expressed as a percentage.
***Measured in millions; all persons over age of 2.
UK Fight Song – Billboards and Radio Transmitters – Right Place Media
Published in July 9th, 2009
For true blue University of Kentucky fans, nothing makes their blood boil with blue more than hearing the fight song at a UK athletic event. The thought of Saturday football at Commonwealth Stadium in Lexington was incorporated into an outdoor campaign with UK players in action. This year’s campaign creative included one of nine lines [...]
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