One interesting concept that is not discussed as much as it should be in SEO circles is your pages Search Listing Description or meta description. This is the snippet of information under your Search Listing Title on the Search Engine Results Page. Search Engine Journal wrote and interesting post about optimizing your meta description to enhance your search engine listing description. Starting with your page’s meta description is the easiest and most effective way to do this.
Search Engine Journal recommends that your Meta Description
- It should be informative, descriptive, concise and encouraging a click
- It should be keyword optimized (words in bold will also make it more visible and scannable)
Both great tips and RPM will add a few of our own
- It should be dynamic for each page. Most content management systems will allow this.
- Make it humanized. Try to write for the person first and optimize for the Robot second if possible.
