Online Display Marketing is still relevant. Huh? Banners? Yeah.
However, our reliance on “the click” must be re-evaluated moving forward. Online Marketing being so measurable can be both a blessing and a curse for this reason. ComScore has referred to the overwhelming reliance on the value of a click and click-through-rate as “click crack.” Marketers, I [...]
Online Display Advertising- Make every Ad Impression Count
Published in November 23rd, 2009
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Nielsen TV Ratings Week of November 2, 2009
Published in November 23rd, 2009
Amazing to see how close a regular season NFL Game can come to the Final Game of the World Series with the Yankees playing. How our national past time has changed.
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the [...]
Intersection of Search Marketing and Social Media
Published in November 23rd, 2009
This video from WebProNews interviews Lee Odden, CEO of TopRank Online Marketing. Lee discusses combining Search and Social for a better ROI. At RPM, we would completely agree with this strategy.
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