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Right Place Media's blog, current advertising topics.

How to Viral Video from Coca-Cola – Their First Attempt is a Good One

Published in February 24th, 2010
Posted by RedLine in SEM
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Coke has unveiled a new Viral Video in the Happiness Machine. It was great to hear Adam Brown explain the idea and execution from the powerhouse brand’s perspective. Brown acknowledged that Media Impressions is an easy way to track social campaign success and in this case YouTube views as a measurement for success. Coca-Cola and [...]

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Six Steps to Social Media Planning

Published in February 23rd, 2010
Posted by RedLine in SEM
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Below are 6 Steps to Social Media Planning according to Shel Holtz

Identify Goals (Awareness, Loyalty)
Set Strategy
Establish Obectives (Measurable Tasks) for a great reference check out KD Paine’s Measurement Blog
Select Tactics (YouTube, Facebook, Blogs, Twitter)
Measure Against Objectives
Make Adjustments and Repeat

Thoughts?

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What do people want from business Twitter and Facebook Accounts?

Published in February 23rd, 2010
Posted by RedLine in SEM
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Listening to Shel Holtz, the host of Podcast For Immediate Release, really got me thinking about what customers really want when they follow a business on Twitter or become of a Fan of a business on Facebook.
What are your reasons?
Below are some top reasons that Shel offered:
The majority of Facebook users become fans of businesses [...]

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