Coke has unveiled a new Viral Video in the Happiness Machine. It was great to hear Adam Brown explain the idea and execution from the powerhouse brand’s perspective. Brown acknowledged that Media Impressions is an easy way to track social campaign success and in this case YouTube views as a measurement for success. Coca-Cola and Adam Brown believe this is their first video developed exclusively for online communication and distribution only.

One of Brown’s key notes was to fish where the fish are and YouTube would count for one place with plenty o’ fish.

The video tells a story and is content that people care about and can identify with – check it out for yourself.