Below are 6 Steps to Social Media Planning according to Shel Holtz

1. Identify Goals (Awareness, Loyalty)
2. Set Strategy
3. Establish Obectives (Measurable Tasks) for a great reference check out KD Paine’s Measurement Blog
4. Select Tactics (YouTube, Facebook, Blogs, Twitter)
5. Measure Against Objectives
6. Make Adjustments and Repeat

Thoughts?