Listening to Shel Holtz, the host of Podcast For Immediate Release, really got me thinking about what customers really want when they follow a business on Twitter or become of a Fan of a business on Facebook.

What are your reasons?

Below are some top reasons that Shel offered:

The majority of Facebook users become fans of businesses because they want deals. They crave exclusive coupons, updates on deals and expect to have access to deals that they can only get by becoming a fan on Facebook.

Twitter users have different expectations of brands. (Twitter Logo accounts as Shel referred to them) Twitter users expect to be engaged in conversation with the business that can occur nowhere else and on a real-time basis. I think users feel empowered by having the ability to have one-to-one communication with the brand.

Both make complete sense, so when considering tone and social strategy consider these two items of interest and user expectation for each medium.

I will try to have several more posts from this conference put on by Ragan Communications at Coca-Cola HQ in Atlanta. You can also track conference Hashtag #RaganCoke on Twitter.

-Ryan Hilliard, Interactive Marketing Manager