Right Place Media's blog, current advertising topics.
After much research for the best polling app for publishing polls to Facebook pages seems to be Poll Daddy polls. We have tried several other applications and this one seems to be the best. Advantages of using this app as of today, June 2010, are listed below along with a link to the application.
Attach a [...]
Coke has unveiled a new Viral Video in the Happiness Machine. It was great to hear Adam Brown explain the idea and execution from the powerhouse brand’s perspective. Brown acknowledged that Media Impressions is an easy way to track social campaign success and in this case YouTube views as a measurement for success. Coca-Cola and [...]
Below are 6 Steps to Social Media Planning according to Shel Holtz
Identify Goals (Awareness, Loyalty)
Set Strategy
Establish Obectives (Measurable Tasks) for a great reference check out KD Paine’s Measurement Blog
Select Tactics (YouTube, Facebook, Blogs, Twitter)
Measure Against Objectives
Make Adjustments and Repeat
Thoughts?
Listening to Shel Holtz, the host of Podcast For Immediate Release, really got me thinking about what customers really want when they follow a business on Twitter or become of a Fan of a business on Facebook.
What are your reasons?
Below are some top reasons that Shel offered:
The majority of Facebook users become fans of businesses [...]
It feels insensitive and perhaps too soon to talk about marketing while the people of Haiti are desperately searching for loved ones and food and water in the wake of the 7.0 earthquake and subsequent aftershocks that shook the capitol of Port au Prince on Tuesday. However, I am humbled and proud of the role [...]
This year we followed an Advent calendar theme, so you’ll need to click on windows 1 through 25 to see everyone.
Follow this Link
Right Place Media 2009 Ecard
Cheers to a Merry 2010!
Online Display Marketing is still relevant. Huh? Banners? Yeah.
However, our reliance on “the click” must be re-evaluated moving forward. Online Marketing being so measurable can be both a blessing and a curse for this reason. ComScore has referred to the overwhelming reliance on the value of a click and click-through-rate as “click crack.” Marketers, I [...]
Amazing to see how close a regular season NFL Game can come to the Final Game of the World Series with the Yankees playing. How our national past time has changed.
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the [...]
This video from WebProNews interviews Lee Odden, CEO of TopRank Online Marketing. Lee discusses combining Search and Social for a better ROI. At RPM, we would completely agree with this strategy.
More WebProNews Videos