• Attach a visual to the poll. This app allows brands to attach a picture. (key for polls about new products)
• Easy publishing to Facebook Pages (or profiles). Poll Daddy lays out the step-by-step process for you.
• Sharing the Poll. Links to Twitter, StumbleUpon, Digg and others allow for easy sharing.
• After voting on the poll it also gives users the option to share with their friends. Check box can auto-share.

Poll Daddy Polls on Facebook

*RPM is in no way associated with Poll Daddy and this blog post is strictly an opinion.

Coke has unveiled a new Viral Video in the Happiness Machine. It was great to hear Adam Brown explain the idea and execution from the powerhouse brand’s perspective. Brown acknowledged that Media Impressions is an easy way to track social campaign success and in this case YouTube views as a measurement for success. Coca-Cola and Adam Brown believe this is their first video developed exclusively for online communication and distribution only.

One of Brown’s key notes was to fish where the fish are and YouTube would count for one place with plenty o’ fish.

The video tells a story and is content that people care about and can identify with – check it out for yourself.

1. Identify Goals (Awareness, Loyalty)
2. Set Strategy
3. Establish Obectives (Measurable Tasks) for a great reference check out KD Paine’s Measurement Blog
4. Select Tactics (YouTube, Facebook, Blogs, Twitter)
5. Measure Against Objectives
6. Make Adjustments and Repeat

Thoughts?

What are your reasons?

Below are some top reasons that Shel offered:

The majority of Facebook users become fans of businesses because they want deals. They crave exclusive coupons, updates on deals and expect to have access to deals that they can only get by becoming a fan on Facebook.

Twitter users have different expectations of brands. (Twitter Logo accounts as Shel referred to them) Twitter users expect to be engaged in conversation with the business that can occur nowhere else and on a real-time basis. I think users feel empowered by having the ability to have one-to-one communication with the brand.

Both make complete sense, so when considering tone and social strategy consider these two items of interest and user expectation for each medium.

I will try to have several more posts from this conference put on by Ragan Communications at Coca-Cola HQ in Atlanta. You can also track conference Hashtag #RaganCoke on Twitter.

-Ryan Hilliard, Interactive Marketing Manager

Mobile has also been a key tool in fundraising efforts because of its ease of use, pure and simple.  In times of crisis where swift action is necessary, people feel the immediacy and want to donate using the quickest method possible.  Mobile is unique because it only takes a few strokes of the keypad (or touch screen) to make a difference.  That, coupled with the fact that The Red Cross uses small donations of $10 or $20 as the default amount allows just about anybody to help, even if they can’t afford much.  Even the most user friendly websites can’t offer one step instant donation.

With The Red Cross collecting unprecedented amounts to aid the people of Haiti, I can’t help but feel a sense of justification for social and mobile media that should cause skeptics of its purpose and staying power to pause.  Many skeptics like to point out the destructive forces of social media while clinging desperately to the notion that they still have control over their brand, but for once I hope this proves as an example of the comradery and philanthropic spirit that social media can foster.

Follow this Link

Right Place Media 2009 Ecard

Cheers to a Merry 2010!

However, our reliance on “the click” must be re-evaluated moving forward. Online Marketing being so measurable can be both a blessing and a curse for this reason. ComScore has referred to the overwhelming reliance on the value of a click and click-through-rate as “click crack.” Marketers, I am not devaluing the click, it is vital to digital campaigns.

With that said only 16% internet users clicked on display ads in March 2009 and that rate could decrease in the coming years.

What to do? Use the medium how it was intended to be used for marketing – value every impression, use available targeting and develop memorable creative for a good offer.

Targeting Options for Online Display:

• Geographic
• Demographic
• Behavioral
• Contextual
• Retargeting

CPMs can vary depending on the complexity of targeting.

No matter how good the media placement and targeting with a weak offer and/or poor creative the ads the campaign will most likely NOT be successful. And most of the time there is no difference in price to add flash.

If you’re one of the 84% of online users that do not click on display ads then consider if you remember ads? Why do you remember those ads? That is why we as advertisers must remember – to value each impression as if it was our own.

Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.

Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.