One breakout session that a few of the members of the RPM Interactive Team were fortunate enough to sit in on was Email + Social: Relationships Amplified. It was a packed room as one can imagine. Social Media is hot right now, there is no way around it and leveraging a cohesive social strategy with [...]
ExactTarget Connections Session | Email + Social: Relationships Amplified
Published in October 14th, 2009
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Right Place Media at ExactTarget Connections ‘09!
Published in October 14th, 2009
Posted by RedLine in Email Marketing
You can track us and others at Twitter #Hashtag #ET09. Our interactive team made the journey to Indianapolis for this great event about Email Marketing and so much more.
You can always follow Right Place Media on Twitter @RightPlaceMedia for updates and we’ll have pictures posted to our Flickr account soon.
Facebook Fan Pages for Restaurants | A Social Media Dilemma
Published in September 29th, 2009
Posted by RedLine in Social Media
The Facebook Page Dilemma for Restaurants
As a precursor this post is primarily written with multi-unit restaurant concepts in mind. I have been digging through research and best practices to try and find an answer to a restaurant chain’s social media dilemma: Should we have just one corporate Facebook Page or a Geo-Targeted Facebook Page for [...]
Nielsen TV Ratings Week of September 14, 2009 – RPM
Published in September 24th, 2009
Email Marketing ≠ Spam
Published in September 23rd, 2009
Posted by RedLine in Email Marketing
As the newest member of the Right Place Media team, part of my transition to a new job involves informing friends and acquaintances of my new position and what it is exactly that I do. Saying “Email Marketing Specialist” isn’t sufficient for most people, so usually I then explain in a few sentences what it [...]
2009 Emmys Interruption with Dr. Horrible – TV and Online Video Parody
Published in September 23rd, 2009
New Jay Leno Show – the First Night in Review
Published in September 15th, 2009
Jay Leno premiered his new show at its new time last night. Critics have scrutinized the move since it was announced. However, on its first night early estimates had the Jay Leno Show grabbing close to 18 million viewers – which is quite impressive since it was up against Monday Night Football. Guests included Jerry [...]
SEO or SEM?
Published in August 14th, 2009
SEO or SEM? When considering a search engine campaign to accomplish a business objective, it is common to wonder should we embark on an SEO or SEM campaign – or a combination of both? Naturally, consideration comes up about the advantages and disadvantages of being listed in the Organic Results (SEO) or the Sponsor Search [...]
Nielsen Broadcast TV Rankings Week of August 3, 2009
Published in August 13th, 2009
Optimizing your Meta Description – SEO
Published in August 5th, 2009
One interesting concept that is not discussed as much as it should be in SEO circles is your pages Search Listing Description or meta description. This is the snippet of information under your Search Listing Title on the Search Engine Results Page. Search Engine Journal wrote and interesting post about optimizing your meta description to [...]
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