More often than not companies, when faced with a dilemma, look for the largest “ahh this will fix everything” solution rather than a solution that actually resonates within their consumer base. Companies should be focusing on quality changes and building detailed consumer profiles that focus’ on user-ability; which doesn’t always mean a showy display of [...]

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What started as the newest online trend being passed back and forth between multiple owners has turned into one of the hottest online media tools available today. Skype recorded over 560 million registered users by the end of the fourth quarter of 2009; adding over 39 million new users just in the fourth quarter alone.  [...]

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It feels insensitive and perhaps too soon to talk about marketing while the people of Haiti are desperately searching for loved ones and food and water in the wake of the 7.0 earthquake and subsequent aftershocks that shook the capitol of Port au Prince on Tuesday.  However, I am humbled and proud of the role [...]

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This year we followed an Advent calendar theme, so you’ll need to click on windows 1 through 25 to see everyone.
Follow this Link
Right Place Media 2009 Ecard
Cheers to a Merry 2010!

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This video from WebProNews interviews Lee Odden, CEO of TopRank Online Marketing. Lee discusses combining Search and Social for a better ROI. At RPM, we would completely agree with this strategy.
More WebProNews Videos

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One breakout session that a few of the members of the RPM Interactive Team were fortunate enough to sit in on was Email + Social: Relationships Amplified. It was a packed room as one can imagine. Social Media is hot right now, there is no way around it and leveraging a cohesive social strategy with [...]

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SEO or SEM? When considering a search engine campaign to accomplish a business objective, it is common to wonder should we embark on an SEO or SEM campaign – or a combination of both?  Naturally, consideration comes up about the advantages and disadvantages of being listed in the Organic Results (SEO) or the Sponsor Search [...]

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I so badly wanted to write about the Microsoft and Yahoo Search deal this week. But, I figured by this time most all of you are in Microsoft/Yahoo overload mode.
Instead, an article caught the eye of Right Place Media today as we have started planning for many clients for 2010. The Ad Age article [...]

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A new site called Wetpaint has developed a way to measure engagement of audience online rather than just traditional viewing audience. Wetpaint touts its TV Fandex as the first measurement tool to measure a TV shows online engagement. Wetpaint will use sources like Facebook, Google, Twitter and other Wetpaint fan sites to gauge the TV [...]

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Keyword match types are offered by all major search engines for paid search advertisers. Most commonly referred to as Broad Match, Phrase Match and Exact Match. It’s vital to manage and test these different match types effectively to keep each click cost effective and relevant. You must also analyze each campaigns goals to effectively set [...]

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