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Right Place Media's blog, current advertising topics.

Social Media and Mobile in Times of Crisis

Published in January 15th, 2010
Posted by RedLine in Interactive, Mobile, Social Media
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It feels insensitive and perhaps too soon to talk about marketing while the people of Haiti are desperately searching for loved ones and food and water in the wake of the 7.0 earthquake and subsequent aftershocks that shook the capitol of Port au Prince on Tuesday.  However, I am humbled and proud of the role [...]

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SEO or SEM?

Published in August 14th, 2009
Posted by RedLine in Interactive, Mobile, Online Display Advertising, Out-of-Home, SEM, SEO
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SEO or SEM? When considering a search engine campaign to accomplish a business objective, it is common to wonder should we embark on an SEO or SEM campaign – or a combination of both?  Naturally, consideration comes up about the advantages and disadvantages of being listed in the Organic Results (SEO) or the Sponsor Search [...]

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Facebook Pages: Become a Fan via Text Message

Published in April 3rd, 2009
Posted by RedLine in Mobile, Social Media
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Brands will soon be able to promote their Facebook pages using text messaging.  Facebook users will be able to text “fan (Brand Name)” to 32665.
This is potentially huge news for brands who want to drive traffic to their Facebook page. Once Facebook enables this and vanity URLs brands will be even more influenced to have [...]

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