SEO or SEM? When considering a search engine campaign to accomplish a business objective, it is common to wonder should we embark on an SEO or SEM campaign – or a combination of both? Naturally, consideration comes up about the advantages and disadvantages of being listed in the Organic Results (SEO) or the Sponsor Search [...]
Online Display Ads Drive Search
Published in July 15th, 2009
A recent study (pdf) by the Online Publishers Association (OPA) and comScore illustrates that Display ads can have a signifcant impact on consumers searching the ad and further engaging with that brand’s website. Some interesting findings from the study-
About 1 in 5 users consumers searched the advertised brand
Consumers exposed to display advertising spent 50% more [...]
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