SEO or SEM? When considering a search engine campaign to accomplish a business objective, it is common to wonder should we embark on an SEO or SEM campaign – or a combination of both? Naturally, consideration comes up about the advantages and disadvantages of being listed in the Organic Results (SEO) or the Sponsor Search [...]
UK Fight Song – Billboards and Radio Transmitters – Right Place Media
Published in July 9th, 2009
For true blue University of Kentucky fans, nothing makes their blood boil with blue more than hearing the fight song at a UK athletic event. The thought of Saturday football at Commonwealth Stadium in Lexington was incorporated into an outdoor campaign with UK players in action. This year’s campaign creative included one of nine lines [...]
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