51 small to mid-size markets will soon (August 2009) also have Nielsen radio diaries. Diaries? Yep.
Many of the small to mid-size markets do not have a time line for the Arbitron Portable People Meter and has created the need for an alternative to Arbitron. Arbitron has primarily had a monopoly on radio ratings in large [...]
Nielsen Radio Diaries Prepare to invade Mid-Size Markets
Published in July 22nd, 2009
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UK Fight Song – Billboards and Radio Transmitters – Right Place Media
Published in July 9th, 2009
For true blue University of Kentucky fans, nothing makes their blood boil with blue more than hearing the fight song at a UK athletic event. The thought of Saturday football at Commonwealth Stadium in Lexington was incorporated into an outdoor campaign with UK players in action. This year’s campaign creative included one of nine lines [...]
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