Many of the small to mid-size markets do not have a time line for the Arbitron Portable People Meter and has created the need for an alternative to Arbitron. Arbitron has primarily had a monopoly on radio ratings in large and mid-size markets. Many buyers seem to welcome the alternative. There is still a distrust in the accuracy of diaries for media measurement, but Nielsen’s ratings system seems to be a low-cost and possibly effective means to measurement in small and mid-size markets.

Nielsen believes its system to keeping diaries is a superior alternative to Arbitron – Nielsen’s diaries will include stickers with radio station call letters and frequencies on them. These stickers can be placed in the diaries, so respondents don’t have to write down each station they listen to each time they listen to it, as they do with Arbitron’s diaries.

Nielsen Radio Markets include Right Place Media’s own Lexington, KY as well as Green bay,  WI and Huntsville, AL to name a few.

Update- MediaWeek: Nielsen Radio Samples Top Arbitron

On, On, U of K

Bring Home The Victory

The best part- the billboards will sing the fight song to you from up to a mile away in Lexington and Louisville. How? The billboards are equipped with radio transmitters and a recording of the Fight Song will play around the clock on the radio frequency. The trick? Finding the correct radio frequency. This campaign counts on the frenzy that is the University of Kentucky athletic fanbase. Hopes are that word of the billboards and radio frequency will be found on message boards, chat rooms and blogs for all UK fans to see.

Fan engagement and the integration of advertising mediums sets this campaign apart.

Cornett-IMS also devised a scavenger hunt around the billboards that rewards the winner with a pair of 2009 season tickets. The fan must find and photograph the entire campaign for the tickets.

Do you know the radio frequency for any of the boards? If so, comment below and let us know.

Mediapost- Campaign Summary