Being a budding advertising student it never fails that sooner or later one of our Professors are going to throw their hands up and ask the paramount question: What’s the Big Idea?! You see, students (as well as some real world working advertisers) often bury a campaign’s “ah ha! Moment” or “big idea” somewhere deep [...]

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Coke has unveiled a new Viral Video in the Happiness Machine. It was great to hear Adam Brown explain the idea and execution from the powerhouse brand’s perspective. Brown acknowledged that Media Impressions is an easy way to track social campaign success and in this case YouTube views as a measurement for success. Coca-Cola and [...]

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Below are 6 Steps to Social Media Planning according to Shel Holtz

Identify Goals (Awareness, Loyalty)
Set Strategy
Establish Obectives (Measurable Tasks) for a great reference check out KD Paine’s Measurement Blog
Select Tactics (YouTube, Facebook, Blogs, Twitter)
Measure Against Objectives
Make Adjustments and Repeat

Thoughts?

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Listening to Shel Holtz, the host of Podcast For Immediate Release, really got me thinking about what customers really want when they follow a business on Twitter or become of a Fan of a business on Facebook.
What are your reasons?
Below are some top reasons that Shel offered:
The majority of Facebook users become fans of businesses [...]

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Online Display Marketing is still relevant. Huh? Banners? Yeah.
However, our reliance on “the click” must be re-evaluated moving forward. Online Marketing being so measurable can be both a blessing and a curse for this reason. ComScore has referred to the overwhelming reliance on the value of a click and click-through-rate as “click crack.” Marketers, I [...]

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This video from WebProNews interviews Lee Odden, CEO of TopRank Online Marketing. Lee discusses combining Search and Social for a better ROI. At RPM, we would completely agree with this strategy.
More WebProNews Videos

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One breakout session that a few of the members of the RPM Interactive Team were fortunate enough to sit in on was Email + Social: Relationships Amplified. It was a packed room as one can imagine. Social Media is hot right now, there is no way around it and leveraging a cohesive social strategy with [...]

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SEO or SEM? When considering a search engine campaign to accomplish a business objective, it is common to wonder should we embark on an SEO or SEM campaign – or a combination of both?  Naturally, consideration comes up about the advantages and disadvantages of being listed in the Organic Results (SEO) or the Sponsor Search [...]

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A recent study (pdf) by the Online Publishers Association (OPA) and comScore illustrates that Display ads can have a signifcant impact on consumers searching the ad and further  engaging with that brand’s website. Some interesting findings from the study-

About 1 in 5 users consumers searched the advertised brand
Consumers exposed to display advertising spent 50% more [...]

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