http://rpm-blog.com Right Place Media's blog, current advertising topics. Tue, 17 Aug 2010 16:48:49 +0000 http://backend.userland.com/rss092 en Being a budding advertising student it never fails that sooner or later one of our Professors are going to throw their hands up and ask the paramount question: What’s the Big Idea?! You see, students (as well as some real world working advertisers) often bury a campaign’s “ah ha! Moment” ... http://rpm-blog.com/2010/08/the-man-your-man-could-smell-like-views-from-the-intern-part3/ More often than not companies, when faced with a dilemma, look for the largest “ahh this will fix everything” solution rather than a solution that actually resonates within their consumer base. Companies should be focusing on quality changes and building detailed consumer profiles that focus’ on user-ability; which doesn’t always ... http://rpm-blog.com/2010/07/sweat-the-small-stuff-views-from-the-intern-part-2/ After much research for the best polling app for publishing polls to Facebook pages seems to be Poll Daddy polls. We have tried several other applications and this one seems to be the best. Advantages of using this app as of today, June 2010, are listed below along with a ... http://rpm-blog.com/2010/06/best-facebook-polling-application-for-facebook-pages/ What started as the newest online trend being passed back and forth between multiple owners has turned into one of the hottest online media tools available today. Skype recorded over 560 million registered users by the end of the fourth quarter of 2009; adding over 39 million new users just ... http://rpm-blog.com/2010/06/are-you-on-skype/ Coke has unveiled a new Viral Video in the Happiness Machine. It was great to hear Adam Brown explain the idea and execution from the powerhouse brand's perspective. Brown acknowledged that Media Impressions is an easy way to track social campaign success and in this case YouTube views as a ... http://rpm-blog.com/2010/02/how-to-viral-video-from-coca-cola-their-first-attempt-is-a-good-one/ Below are 6 Steps to Social Media Planning according to Shel Holtz Identify Goals (Awareness, Loyalty) Set Strategy Establish Obectives (Measurable Tasks) for a great reference check out KD Paine's Measurement Blog Select Tactics (YouTube, Facebook, Blogs, Twitter) Measure Against Objectives Make Adjustments and Repeat Thoughts? http://rpm-blog.com/2010/02/six-steps-to-social-media-planning/ Listening to Shel Holtz, the host of Podcast For Immediate Release, really got me thinking about what customers really want when they follow a business on Twitter or become of a Fan of a business on Facebook. What are your reasons? Below are some top reasons that Shel offered: The majority of Facebook ... http://rpm-blog.com/2010/02/what-do-people-want-from-business-twitter-and-facebook-accounts/ It feels insensitive and perhaps too soon to talk about marketing while the people of Haiti are desperately searching for loved ones and food and water in the wake of the 7.0 earthquake and subsequent aftershocks that shook the capitol of Port au Prince on Tuesday.  However, I am humbled ... http://rpm-blog.com/2010/01/social-media-and-mobile-in-times-of-crisis/ This year we followed an Advent calendar theme, so you'll need to click on windows 1 through 25 to see everyone. Follow this Link Right Place Media 2009 Ecard Cheers to a Merry 2010! http://rpm-blog.com/2009/12/happy-holidays-from-right-place-media/ Online Display Marketing is still relevant. Huh? Banners? Yeah. However, our reliance on "the click" must be re-evaluated moving forward. Online Marketing being so measurable can be both a blessing and a curse for this reason. ComScore has referred to the overwhelming reliance on the value of a click and click-through-rate ... http://rpm-blog.com/2009/11/online-display-advertising-make-every-ad-impression-count/